Official WhatsApp Business API

Turn WhatsApp into your growth engine.

Launch campaigns, automate follow-ups and answer every customer from one inbox. All on the official API, for a flat ₹999/month. No enterprise price tag, no enterprise complexity.

7-day free trial · No card · GST invoice · Cancel by not renewing

Built for businesses that live on WhatsApp.

  • Official Cloud API
  • ₹999/mo flat platform fee
  • Meta’s message rates at cost
  • GST invoices, prepaid
  • Built & hosted in India
The problem

WhatsApp works. Running it by hand doesn’t.

Leads land on three phones. Follow-ups depend on who remembers. The tool that fixes it charges like an enterprise suite. Scroll down and watch what Clevar does to the mess.

Assigned4
“Is COD available?”→ Riya
“Need invoice for order 4471”→ Accounts
“Can I visit the site Saturday?”→ Sales
“Wrong size delivered”→ Priority
Auto-replied3
“Store timings?”
↳ 10am–9pm, all days. Sent instantly
“Where is my order”
↳ Tracking link sent
“STOP”
↳ Opted out across all numbers
Followed up3
Cart reminder · Day 1
✓✓ read
Demo booked · Reminder sent
✓✓ read
Payment link · 2nd nudge
replied
One platform

Everything you need to turn conversations into conversions.

Not six tools stitched together. One console where a message becomes a lead, a lead becomes a journey, and a journey becomes a sale. Every step is visible.

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  1. Campaigns

    Broadcast approved templates to a segment, scheduled, paced to your tier so nothing is silently dropped.

  2. Automation

    Welcome, keyword and opt-out replies fire instantly. Flows wait, branch and hand over to a human when it matters.

  3. Team inbox

    Every conversation, assigned to a person, with tags and saved replies. Behaves like WhatsApp, so nobody needs training.

  4. Contacts & segments

    Import a CSV, map your columns, build segments from attributes and tags. One list and one opt-out list across all your numbers.

  5. Reports

    Sent, delivered, read and replied, plus what each message cost at Meta’s rate on the day it went out. Itemised, checkable.

The console

Click around. This is the product.

app.clevar.in / campaigns
New campaign
Template
festival_sale_v2APPROVED · MARKETING
Audience
Repeat buyers · Mumbai2,400
orders ≥ 2city = Mumbaiopted-in
Schedule
Sat 10:00 IST · paced to your tier
Schedule
Est. Meta charge: 2,400 × ₹0.8631 = ₹2,071.44 · billed to you by Meta at cost
K
Kavya Boutique
Business account
Hi {{1}}, our Festival Sale is live. 20% off everything you loved last year, till Sunday.
10:00 ✓✓
Shop the saleTalk to us
Automation

Build once. Let WhatsApp do the follow-up.

A lead from an ad shouldn’t wait for someone to notice. Draw the journey once (ask, wait, branch, hand over) and every new lead walks the same path, at 2am too.

Instant
first auto-reply
24 × 7
without a night shift
1 human
exactly when it matters
Trigger
A new lead messages you from your ad
Hi! Thanks for reaching out about the 2BHK in Powai. Which area are you looking in?
Powai or Chandivali, budget around 1.8 Cr
Qualify
Tag hot-lead · assign to Neha
Neha here from the Powai team 👋 I have three options in your range. Free for a site visit this Saturday?
Outcome
Site visit booked · reminder scheduled Fri 6pm
✓✓
Solutions

Different business. Same engine.

D2C brands

Repeat purchase
AdWhatsAppRecommendationCartPurchase
Saw your ad. Do you have the linen shirt in olive?
Yes, in S–XL. Here’s the olive one, and the sand one people pair it with.
Olive, size M please
Reserved for 30 minutes. Pay here and it ships tomorrow.

Anyone who goes quiet gets a follow-up on day 1 and day 3. Repeat buyers get the sale first.

Education

Enrolment
LeadCourse inquiryCounsellingFollow-upEnrol
Interested in the data analytics weekend batch
Great, the next batch starts 4 Oct. Are you working full-time right now?
Yes, so weekends only
Perfect fit. Booking you a 15-min call with a counsellor. Does tomorrow 6pm work?

Every inquiry gets qualified and a counsellor assigned before anyone opens a spreadsheet.

Real estate

Site visits
LeadPreferenceQualifyAssign agentSite visit
Looking for a 2BHK in Powai, around 1.8 Cr
Got it. Ready to move or under construction?
Ready to move
Neha from our Powai team will send 3 options. Saturday visit?

Hot leads reach an agent in seconds; reminders go out the evening before.

Healthcare

Appointments
BookingConfirmationReminderFollow-up
Need a dental check-up this week
Dr. Rao has Thursday 11am and Friday 4pm. Which suits you?
Thursday
Booked. You’ll get a reminder Wednesday evening with directions.

Confirmations and reminders are utility messages, charged at a fraction of the marketing rate.

Retail

Footfall
BroadcastStore visitBillLoyalty
Is the weekend offer valid at the Andheri store?
Yes, at all stores till Sunday. Show this message at billing for 15% off.
Store timings?
10am–9pm, all days. Want directions?

Questions about timings and offers answer themselves. Staff handle the rest.

Agencies

Multi-client
Client projectCampaignReportInvoice
Can you send the Diwali campaign for both our brands?
Both scheduled for Friday 10am, each from its own number.
And the cost report?
In each project’s Reports tab, itemised at Meta’s rate. Monday morning.

Several numbers per client, one contact list, support access that’s logged for the client to see.

Why Clevar

Powerful enough for serious growth. Simple enough to start today.

How the category usually works, next to how Clevar works. No names, just the practices you’ve probably paid for.

Platform fee
TypicalTiered plans that step up as your list grows
Clevar₹999 / month flat. One plan, every feature.
Message charges
TypicalBundled into credits or wallets, often marked up, rarely itemised
ClevarMeta bills you directly at its rate. Every message itemised in your report.
Automation
TypicalFlow builders sold as add-ons, capped per plan
ClevarAuto-replies and flows included, with a human handover built in.
Numbers per account
TypicalOne WhatsApp number per project
ClevarSeveral numbers per project, one contact list, one opt-out list.
Support
TypicalTicket queues, chatbot first
ClevarA person, on WhatsApp, from onboarding onward.
Commitment
TypicalAnnual contracts, auto-renewal
ClevarPrepaid monthly. Stop by not renewing.
Official WhatsApp Business API

The official way to scale WhatsApp.

Clevar sends through Meta’s WhatsApp Cloud API, the same infrastructure large brands use. Your number, your Business Account, your Meta billing. We run the console.

  • Connect via Meta’s Embedded Signup, or bring your WABA ID and token
  • Templates synced with Meta, with their status and Meta’s rejection reason
  • Opt-outs honoured across every number, and kept even if a contact is deleted
  • Sends paced to your Meta tier, so a campaign never silently loses messages

Meta approves numbers, templates and verification on its own terms. Clevar makes the process clear; it can’t guarantee Meta’s decisions or delivery.

Support

Great software is half the product. Great support is the other half.

A person sets up your number, reviews your first templates and stays on WhatsApp with you. When something breaks, you get the reason, not Meta’s error code.

Clevar Supportonline
My campaign says “paused”. Did something go wrong?
Nothing on your side. Your Clevar plan ran out at 10:14, so we paused instead of failing the 1,180 remaining messages. This month’s invoice is under Billing. Pay it and I’ll resume from here.
Done.
Resumed: 1,180 queued, first delivered ✓✓. Same audience, nobody gets it twice.
Pricing

Start small. Scale when you’re ready.

₹999/ month
platform fee

One flat fee for the whole console. WhatsApp message charges are separate: Meta bills you directly at its published rates, and Clevar shows you every rupee, itemised.

Meta · marketing message (India)₹0.8631
Meta · utility message₹0.1150
Replies within 24h window₹0.1150
First 1,000 replies each monthfree
Meta’s published rates, subject to change by Meta. No markup by Clevar.
Clevar
7-day free trial

Everything in the console. One plan, no feature gates.

  • Campaigns with segments, templates & scheduling
  • Team inbox with assignment, tags & saved replies
  • Automated replies and flows
  • Contacts, CSV import, opt-out handling
  • Several WhatsApp numbers, one contact list
  • Delivery & cost reports at Meta’s rates
  • Human onboarding & support on WhatsApp
  • GST invoice · prepaid · no contract
Start Free Trial

No card needed. Sending starts once Meta approves your number.

FAQ

Answers before you ask.

Anything else? Talk to an expert. A person replies the same working day.

A WhatsApp marketing and automation console on the official WhatsApp Business API: campaigns, automated replies and flows, a team inbox, contacts and cost reports, for a flat ₹999 a month.

Your next customer is already on WhatsApp.

Set up your number, import your contacts and send your first campaign this week. 7 days free, then ₹999 a month.

1 · Create your account  →  2 · Connect your WhatsApp number  →  3 · Import contacts & send